By Maria del Mar Marais
In 2015 Hayata Destek (STL) and
Diakonie Katastrophenhilfe (DKH) were presented with a new challenge: to inform
the public about the new E-voucher project funded by the European Commission’s
Humanitarian Aid and Civil Protection Office (ECHO).
The most important information we
wanted to transmit (key messages) was:
·
The humanitarian
situation and the scale of needs of refugees in the region require substantial
international humanitarian efforts.
·
Refugees not living in
camps have specific needs; cash assistance and protection of refugees are best
practices.
· As
the conflict continues, all states involved have to work on durable solutions
for the refugees in the region.
· Independent
NGOs are able to provide targeted and adequate humanitarian assistance for
those affected by the crisis in Syria and Iraq because of European Union
funding through its ECHO partnerships based on humanitarian principles.
This was planned to be done through a number of different
channels: websites, blog posts, postcards, stands, exhibitions, photobooks,
news articles... The organization of all these events required a lot of time an
effort from the Communications teams in Istanbul and Berlin, the program officers
in headquarters and the always welcoming and ready to help field teams.
To celebrate the successful results, here are the highlights
of the past year:
EVENT EVANGELISCHER KIRCHENTAG: At the biggest event of the protestant
church in Germany the e-voucher project was part of our stand. It took place
from 3rd to 7th of June 2015 in Stuttgart. Altogether we counted about 1,800
people visiting the stand amongst them the former German Secretary of state
Frank-Walter Steinmeier and other German politicians. The event was for us very
successful.
PHOTOGRAPHERS AND JOURNALIST VISITS: a number of Turkish and international journalists and photographers visited the field during the year to collect stories for newspapers alongside images to use in the photobook and exhibitions. Stories and portraits of the people who received the e-voucher were featured in articles of newspapers such as the German Berliner Zeitung and Zeit Online; and the Spanish “El Pais”.
PHOTOBOOK: We printed 1500 copies of a photobook featuring e-voucher holder’s
portraits and their personal stories. The stories were written in two languages:
Turkish-English. The books were distributed for free in a number of high
profile events.
PHOTO EXHIBITONS: Three
exhibitions were organized in Turkey. The first exhibition was held in Istanbul
and the second exhibition was held in Gaziantep in March, for the anniversary
of the start of Syrian uprising. Finally, the third exhibition was part of the
World Humanitarian summit “refugee home”. The exhibitions were visited by over
1000 people in each event.
WORLD HUMANITARIAN SUMMIT: At the summit in Istanbul from 23-24 May
2016 we had a stand presenting the E-voucher project. The structure consisted
of a reception area plus a “refugee home” that visitors could enter. Postcards,
photobooks and other PR material from Diakonie Katastrophenhilfe and STL was
given out for free. Kerem Yucel, the photographer of the photobook joined the
team and signed copies of the book. Politicians and journalist visited to our
stand. Even Ban-Ki Moon and his wife took a copy of the photobook.
It was not always easy but we are proud and happy to have
been involved in such an important task. Congratulations to everyone involved!
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